V KOSMETIK
BRAND BUILDING, MARKETING STRATEGY
FROM BRAND CREATION TO LAUNCHING THE FIRST CAMPAIGN
A strong visual identity based on a woman who inspired this brand with her strong character, Varda Étienne. V Kosmetik went all out, sculpting its message on the strength of character and vision of this co-founder of theirs. In charge of the storyline of the brand as well as the development of its packaging, its visual identity and marketing approach, the agency built “the brand of all shades” with a “crazy beautiful” strategy for its products (tagline developed especially for the company in reference to Varda’s bi-polar condition). Our involvement in building this brand’s marketing strategies as well as their core message lead to an effective positioning from the official launch to their first online campaign. All requiring many Photoshoots, videoshoots and a variety of strong, colourful and expressive corporate and promotional materials.
Results
Within a week of the launch, the brand was featured in local and online press; a year later it signed with local and national banners such as Jean Coutu and
One year later, it signed with local and national banners such as Jean Coutu, Brunet, Familiprix, Uniprix; The brand’s main message and social involvement in mental health earned it immediate recognition in Montreal and visibility through online sharing.
